Family-owned brand, Chiola, launches meat products in packaging with 80% less plastic

HISTORIC FLAVOURS WITH A MODERN TWIST

Produced from 100% Italian pork, Chiola’s mission is to provide meat lovers with a simple but excellent flavor experience. Chiola introduced its new fresh meat range on the Italian market which includes burgers, fillet medallions and selected slices of pork loin.

The brand wanted the new products to not only stand out on shelf, but also reflect their longstanding family values of looking after people, animals and the planet.

Working with Amcor, Chiola conducted a lifecycle assessment to find the best packaging solution. The results showed that Amcor’s VAC™ and ICE™ custom-engineered forming films, combined with a paperboard exterior wrap, would provide an 80% reduction in plastic and 65% reduction in overall packaging carbon footprint.

Of course, for meat products, freshness and food safety are top priority. Our specialized meat packaging team developed a solution with Chiola that offers the utmost safety and enhanced freshness for meat products, which ticked all the boxes for Chiola.

As an additional service, Amcor coordinated all processes with The Carbon Trust to certify the carbon reduction for on-pack communication to final consumers. Showing actions brands are taking towards reducing climate change impact can positively influence consumers' purchasing decisions. In fact, 59% of consumers are more inclined to buy a product with a carbon footprint logo on.

This service was an additional benefit to Chiola since it allowed them to rely on Amcor through the whole process and still be able to be ready for their new launch on time.

“We wanted to create a pack that was lightweight, with less plastic and that doesn’t take up a lot of space on supermarket shelves. We needed a solution that still answered our other needs – guaranteeing food safety and freshness. We also wanted a simple way to communicate the sustainability credentials of our pack to customers,” said Angelo Bondi, marketing consultant for Chiola.

The brand's new, more sustainable packaging continues to offer high standards of food safety and product enhancement, as well as giving the products a contemporary look and feel that appeals to customers shopping for high-quality meat.

“Amcor’s technical expertise, combined with their human approach, brought immense value to this project. We could not have dedicated the time to achieve this alone - the partnership was instrumental in us achieving what we have,” Angelo added.

__Find out more about Amcor’s full portfolio of meat and seafood packaging solutions in Europe here. Find out more about our ASSET™ packaging lifecycle assessment service, and how it can guide your packaging design here. __

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ABOUT CHIOLA

Founded in 1975 as a family business, the Chiola Group has grown exponentially over the last 40 years to become a leading pork manufacturer in Italy. First specializing in breeding of pigs for Parma ham (Prosciutto di Parma PDO), the Group has expanded to offer a range of fresh pork products – all made with 100% Italian meat. Throughout this period of growth, Chiola’s family values have remained at the heart of the business. Animal welfare and improving environmental outcomes are high priorities for the Group.

*Figures based on an ASSET lifecycle assessment comparing Chiola's previous packaging to their new packaging. The ASSET tool and methodology is certified by the Carbon Trust.