Amcor partners with Tip Top to introduce bread bags with 30% recycled plastic
Markets & Products
February 12, 2025
Amcor is partnering with leading Australian bread manufacturer Tip Top Bakeries to introduce new bread bags that are made with 30% recycled plastic using the ISCC mass balance approach.*
These innovative bags, which began rolling out in September 2024, are now available across Tip Top The One, Tip Top The One Gluten Free, and Tip Top 9 Grain loaves in major retailers across Australia. This industry-first initiative for the Australian sliced packaged bread aisle will help remove 160 tons of virgin plastic by December 2025. It builds on Tip Top’s commitment to sustainable packaging, following its introduction of 100% recycled and recyclable cardboard bread tags in 2020, which eliminated 140 million pieces of single-use plastic annually.
Richard Smith, director of Sustainability for Amcor Flexibles Asia Pacific, commented, "At Amcor, we are dedicated to pioneering advanced packaging solutions that reduce reliance on virgin plastics while maintaining the quality and safety consumers expect. This partnership not only underscores Tip Top's leadership in the bakery aisle but also demonstrates the impact that collaboration across the value chain and innovation can have on driving the circular economy forward in Australia."
Director of Sales & ESG Lead at Tip Top Australia, Graeme Cutler said, “Tip Top is committed to feeding Australian communities in a more sustainable and responsible way, taking steps towards tackling the issue of plastic waste, while maintaining the freshness and quality of our delicious bread. This initiative marks a significant milestone in our partnership with packaging suppliers to help drive positive change in our industry.”
* ISCC mass balance approach: Amcor’s production of the Tip Top bread bags made with 30% recycled plastic is certified by The International Sustainability and Carbon Certification (ISCC) PLUS Scheme. The ISCC certification ensures that at least 30% of the plastic sourced for the production of our bread bags is recycled and allocated via the mass balance approach.
About Amcor
Amcor is a global leader in developing and producing responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect products, differentiate brands, and improve supply chains. The Company offers a range of innovative, differentiating flexible and rigid packaging, specialty cartons, closures and services. The company is focused on making packaging that is increasingly recyclable, reusable, lighter weight and made using an increasing amount of recycled content. In fiscal year 2024, 41,000 Amcor people generated $13.6 billion in annual sales from operations that span 212 locations in 40 countries. NYSE: AMCR; ASX: AMC
www.amcor.com I LinkedIn I YouTube