Amcor opens ecommerce laboratories to help optimise customer packaging
General Announcement
September 23, 2019Global packaging leader, Amcor, has opened two ecommerce testing laboratories, one in Manchester, Michigan, US, and one in Ghent, Belgium. At both sites, the company’s industry-leading packaging experts will test and certify packaging for customers from around the world.
“With these new labs, Amcor is ready to help customers harness significant online sales growth; particularly in pet food, sauces, beauty and personal care, and home cleaning products,” said Virginie Maes, vice president of ecommerce and business development for Amcor.
Global packaging leader, Amcor, has opened two ecommerce testing laboratories, one in Manchester, Michigan, US, and one in Ghent, Belgium. At both sites, the company’s industry-leading packaging experts will test and certify packaging for customers from around the world.
“With these new labs, Amcor is ready to help customers harness significant online sales growth; particularly in pet food, sauces, beauty and personal care, and home cleaning products,” said Virginie Maes, vice president of ecommerce and business development for Amcor.
Amcor has invested in the laboratories as global ecommerce sales are forecast to triple between 2014 and 2021. With consumer expectations increasing for seamless ecommerce experiences, brands need packaging that is convenient, attractive and more sustainable, while robust enough to get products to consumers without leaking or breaking.
“Distributors often try to reduce the risk of product damage by adding cushioning, over-wrapping and packing materials inside the shipping box. Consumers are pushing back against this excess packaging and waste, so the best option is to make sure primary packaging is designed differently to protect products better,” said Mrs. Maes.
One of the world’s largest online retailers, Amazon, is encouraging more robust primary packaging with its International Safe Transit Association (ISTA) 6 Amazon certification. Developed in partnership with ISTA, the certification requires packaging to pass tests that simulate the journey from manufacturer to doorstep.
Amcor’s new laboratories are certified to test packaged products for ISTA 6A and, with other online retailers developing their own requirements, the company is offering a range of other tests – including trialling digital simulation services.
“The data we are gathering from physical stress tests is deepening our knowledge of how to design for ecommerce and will also help us develop our digital simulation services,” explained Frédéric Froemer, a technical director at Amcor.
“Our ecommerce tests predict where failures might occur and then we help customers to prevent product loss by designing packaging to address weak points like seals, spouts and caps,” said Mr. Froemer.
For brands that want to move quickly, Amcor offers a range of ecommerce-ready stand up pouches, single lip bags and PET containers. All have passed ISTA 6A tests under specific conditions and allow customers to switch with confidence.
Amcor is a member of the Amazon Packaging Support and Supplier Network (APASS). ISTA-certified labs and APASS listed suppliers help vendors make sure their packaging meets Amazon’s packaging standards.
About Amcor
Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve value chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using a rising amount of recycled content. Around 50,000 Amcor people generate US$13 billion in sales from operations that span about 250 locations in 40-plus countries. NYSE: AMCR; ASX: AMC
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