The beauty of sustainability: Why AVON China partnered with Amcor on recycle-ready shower gel packaging
Sustainability
May 16, 2024Reading time: 0 minutes
In May, AVON announced the launch of AmPrima™ recycle-ready pouches for its Little Black Dress classic shower gels in China. The move is part of AVON’s mission to use 100% reusable, recyclable or compostable packaging material for its products by 2030.
Roawin Luo, Amcor’s director of global product management for AmPrima™, spoke with Abby Deng, AVON China Marketing Head and Dr. Qiang Lu, Vice President of Research and Development at Amcor Asia Pacific. They discussed what led the iconic personal care brand to make the change. Watch the two-part video interview to learn about the link between personal care and sustainability, the impact of environmental responsibility on AVON’s brand perception, and how AVON and Amcor worked together to advance their shared goals.
In May, AVON announced the launch of AmPrima™ recycle-ready pouches for its Little Black Dress classic shower gels in China. The move is part of AVON’s mission to use 100% reusable, recyclable or compostable packaging material for its products by 2030.
Roawin Luo, Amcor’s director of global product management for AmPrima™, spoke with Abby Deng, AVON China Marketing Head and Dr. Qiang Lu, Vice President of Research and Development at Amcor Asia Pacific. They discussed what led the iconic personal care brand to make the change. Watch the two-part video interview to learn about the link between personal care and sustainability, the impact of environmental responsibility on AVON’s brand perception, and how AVON and Amcor worked together to advance their shared goals.
Abby Deng, AVON China Marketing Head.
Dr. Qiang Lu, Vice President of Research and Development at Amcor Asia Pacific.
Download transcript of both videos here.
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