Insights: Retail Fragmentation

Ecommerce

October 22, 2020

Reading time: 0 minutes

Related regions: North America

Are you optimizing your packaging for different retail channels?

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The way North American consumers shop has evolved from the traditional grocery store of years ago. There are now additional options available in every community: online/ecommerce, value/dollar stores, convenience stores, and club stores.


Each of these channels create a new layer of complexity for CPGs – understanding consumer motivations, supply chain efficiency, size of store shelves and aisles, size of backroom storage space – and it’s creating new challenges and opportunities when it comes to the packaging of your product.


So where do you start?

Download our cheat sheet to discover key packaging considerations for each channel