Top Five Reasons to Choose PET for Ice Cream Packaging

July is National Ice Cream Month and with soaring temperatures across the country, millions of consumers will be shopping for their favorite scoopable ice cream and frozen desserts.

In this highly competitive market, packaging plays a pivotal role influencing consumer decisions. With so many options available, selecting the right packaging material is crucial for product success. PET (polyethylene terephthalate) has emerged as a top contender for ice cream packaging due to its unique blend of aesthetic appeal, durability, and sustainability attributes.

In honor of National Ice Cream Month, we explore the top five reasons why PET is the preferred choice for brands aiming to enhance their product presentation and meet consumer demands effectively.

1. Superior Clarity and Aesthetics

One of the standout features of PET is its exceptional clarity. PET packaging enhances the premium feel of the product and gives consumers an unobstructed view of what is inside. This transparency showcases the quality and attractiveness of scoopable ice cream and other frozen desserts, especially those with visually appealing components like cookie crumbles, caramel swirls and fruit pieces helping them stand out on the shelf.

2. Enhanced Durability at Low Temperatures

When it comes to enjoying a favorite ice cream or dessert, the quality of the container matters just as much as the treat inside. PET is known for being robust, even at low temperatures. Unlike some other packaging options, PET will maintain its strength and shape when frozen. This durability ensures that the packaging maintains its integrity from the production line to the consumer’s freezer, providing a reliable and secure container that matches the quality of the ice cream and desserts they hold.

3. Improved Product Integrity and Reduced Waste

The design flexibility of PET allows for innovative packaging solutions like curved bottoms, making it easier for consumers to enjoy every last spoonful of their ice cream and frozen dessert. This feature reduces food waste while enhancing consumer satisfaction with the product, a key to repeat purchase.

4. Sustainable and Recyclable

As consumers become more environmentally conscious, the demand for responsible packaging solutions is rising. PET ice cream containers embrace a circular economy, as they are 100% recyclable, and can be made from up to 100% recycled material. Unlike traditional paperboard containers that often have non-recyclable PE or wax coatings, PET containers can be recycled efficiently, reducing the environmental footprint. Choosing PET often aligns with a brand’s sustainability goals and meets the increasing consumer demand for responsible packaging.

5. Versatility and Customization

PET offers great versatility in packaging design and can be catered to different product needs and consumer preferences. The ability to mold PET into various shapes and sizes allows brands to offer a range of packaging options, from single-serve portions to family-sized containers. Additionally, PET can be designed with convenient features such as resealable lids, ergonomic grips, sticky-proof containers and tamper-evident seals enhancing the overall user experience and differentiating products on the shelf.

Choosing PET for ice cream and frozen dessert packaging offers numerous benefits, from superior clarity and durability to sustainability and versatility. As consumer demands for premium, eco-friendly, and convenient packaging continue to rise, PET emerges as the top.