Why European Shoppers Are Falling in Love with Private Label Products
Trends
October 11, 2023Reading time: 1 minutes
In today's bustling grocery store aisles, it's no secret that private label or own-brand products are winning over European consumers' hearts. A recent study conducted by Amcor has revealed that a whopping 70% of European shoppers regularly opt for private label products when doing their grocery shopping. What's driving this surge in popularity? It's not just about the price tag; it's a complex blend of factors, including the rising cost of living.
In today's bustling grocery store aisles, it's no secret that private label or own-brand products are winning over European consumers' hearts. A recent study conducted by Amcor has revealed that a whopping 70% of European shoppers regularly opt for private label products when doing their grocery shopping. What's driving this surge in popularity? It's not just about the price tag; it's a complex blend of factors, including the rising cost of living.
Amcor's research delved into the perceptions, considerations, and purchasing habits of over 3,000 grocery shoppers across the UK, France, Germany, Italy, Poland, and the Netherlands. The aim of the research was to understand consumers' view of private labels products, and their preferences when it comes to sustainability and packaging. Check out our infographic to see the results:
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In summary, private label products are not just a cost-attractive option for consumers but also a preferred choice thanks to their quality and sustainable features. Retailers and brands are encouraged to adopt more sustainable packaging to meet the growing demand for eco-conscious grocery shopping and demonstrate their commitment to reducing their carbon footprint.
For further information on this study, please contact Madalina Mitru Madalina.mitru@amcor.com, Strategic Marketing & Value Chain Manager at Amcor, and check out our packaging solutions for private label, retailers and copackers.
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