How to use Post-Consumer Recycled material in overwrap packaging for home care products

Our customer wanted a packaging that met the company's sustainability goals and also aligned with the growing focus on more circular materials in the market. And they wanted it fast.

Our local team in Romania was quick to respond, offering support in the local language while drawing on the global knowledge and experience of Amcor. This combination of local expertise and global reach allowed us to deliver a solution that perfectly fit their needs: AmPrima™ overwrap with AmFiniti™ recycled content.

Our solution for this customer was an AmPrima™ overwrap with AmFiniti™ 60% Recycled Content, which maintained the same level of durability and machinability as the conventional materials they were using before. Not only was the film functional, it also made a strong impression visually. The printing quality on the PCR film was so impressive that it looked just as premium as packaging made from virgin materials, which helped the brand maintain its visual appeal while meeting its sustainability goals.

Speed was key too. We developed a new solution in just 2-3 weeks, a fast turnaround that made a significant difference for the customer. Our ability to meet their tight deadlines gave them confidence and allowed them to move forward swiftly.

The switch to using PCR content couldn’t have come at a better time. Regulatory changes like the upcoming EU Packaging and Packaging Waste Regulation (PPWR) are setting stricter standards for recyclable packaging and mandating the inclusion of PCR content in plastics.

By choosing our AmPrima™ overwrap with AmFiniti™ recycled content, our customer is ahead of the curve, ready to meet future requirements, while reaping benefits today. Their new packaging helps reduce plastic waste, cutting down on virgin resources, and can currently lower potential plastic taxes and Extended Producer Responsibility (EPR) fees.

And the new packaging helps boost their brand image with consumers. A recent study shows that 34% of consumers are more likely to buy products packaged with recycled materials (Amcor Sustainability Claims Consumer Research 2023). This consumer preference highlights the importance of making more sustainable packaging choices, and with our ability to help brands switch to PCR content, we’re helping businesses meet these expectations.

Do you want to know more about how to include PCR content in your home care packaging? Discover all the benefit of including Amfiniti ™ recycled content with our ebook.