Enhanced differentiation and safety with new coffee capsule lidding
Innovation
November 26, 2019Reading time: 2 minutes
If your brand is looking to provide a rich customer experience, enhanced packaging design is likely part of your brand strategy. Amcor’s new CapsLid Color, a multi-color printed aluminum lidding for coffee capsules, is helping coffee brands differentiate their products in a mature but constantly evolving landscape.
If your brand is looking to provide a rich customer experience, enhanced packaging design is likely part of your brand strategy. Amcor’s new CapsLid Color, a multi-color printed aluminum lidding for coffee capsules, is helping coffee brands differentiate their products in a mature but constantly evolving landscape.
Coffee shop culture is raising the bar for coffee brands that are targeting at-home drinkers. To recreate the café style experience, consumers are turning to coffee pods/capsules and are willing to pay higher prices to enjoy a barista-quality espresso at home.
With the growing popularity of pods and capsule systems, the marketplace has become more competitive. The landscape is highly consolidated, with key players accounting for the major market share, but the number of private labels is expected to increase in the European region by 2024.[1]
To attract savvy coffee consumers, retailers are now offering a variety of flavors and highlighting sustainability credentials of single serve coffee choices, like Fairtade, organic or Rainforest Alliance/UTZ. More than ever, brands are demonstrating their efforts to reduce the environmental impact of sourcing, roasting and packaging coffee: Nestlé is offering expanded recycling programs for its aluminum pods and Keurig Green Mountain has pledged to move to 100% recyclable pods by 2020.
To better understand the full carbon footprint of their packaging and identify opportunities for environmental performance improvement, coffee brands can use Amcor’s ASSET lifecycle assessment tool, which is certified by the Carbon Trust.
While sustainability is an important purchasing driver among consumers, it must go hand in hand with product excellence. That’s where packaging innovations can help brands keep up with growing demand for a more premium look and feel. So how can Amcor’s CapsLid Color enhance differentiation and increase consumer appeal?
**How coffee brands can stand out with **CapsLid Color
- Designed to provide the highest standards of safety, in compliance with EU and FDA food contact regulations
- Available in a range of colors, which allows for unique printed designs and new differentiation opportunities
- Works with process colors and can obtain multiple tonalities
- Can be paired with standard embossing
- Thermally robust for the temperatures of the packaging line, which maintains speed and efficiency of the line
- Does not impact the flavor or smell of the brewed coffee
Related read: Metal-free coffee packaging that’s better for the planet
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An opportunity for medium-sized brands
Coffee brands need to develop a unique identity and appeal to a broad range of consumers who have a wealth of options to choose from. Packaging designers can capitalize on the branding opportunity offered by capsule liddings that can be customized using inks of different colors and textures. This saves investment in expensive embossing cylinders, which medium-sized brands often cannot afford.
Without altering the original product, brands can therefore use their packaging to communicate to consumers the quality and value of their coffee.
If you want to find out how you can make your coffee packaging differentiated and more sustainable, contact us and a member of our team will be in touch to discuss your options.
**More sustainable coffee packaging
**Watch our video_ to find out how leading Swedish coffee brand Löfbergs minimized its climate impact with bio-based packaging._
Learn more out about CapsLid Color.
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[1] Source : https://www.mordorintelligence.com/industry-reports/coffee-pods-and-capsules-market
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