Catalyst™ innovation services: The change you’re looking for
Innovation
June 30, 2022Reading time: 2 minutes
The Amcor CatalystTM collaborative innovation approach is now available in Europe. Find out how CatalystTM can help you open up new possibilities in packaging to meet your latest business and consumer needs.
The Amcor CatalystTM collaborative innovation approach is now available in Europe. Find out how CatalystTM can help you open up new possibilities in packaging to meet your latest business and consumer needs.
The world of packaging is continually changing, and so too are consumer needs. Whether it’s more convenient packaging or more sustainable materials, the demands keep coming. Amcor embraces the need to adapt, seeing change as an opportunity to develop new packaging solutions. A mentality embodied by our CatalystTM approach.
CatalystTM lets brands explore packaging possibilities to meet their product and consumers’ needs, setting the standard for the future of packaging. To achieve this requires an ambition to push things forward. It needs a catalyst, an approach that can make ideas a reality.
As our team works with customers on their entire packaging journey, from concept to shelf, the CatalystTM method enables meaningful change through close, effective collaboration.
Passionate about packaging
Packaging is Amcor’s passion and our CatalystTM service lets you harness that passion to meet your business objectives. Throughout the packaging innovation process, you receive expert advice from our design and technical teams, a group of self-declared packaging geeks who are always pushing ahead to develop the latest packaging innovations.
This in-house expertise provides support in many ways - including material science, market and consumer insights and machine and industry knowledge.
All of this is rooted in our three-phase innovation approach.
Three innovation phases
Passionate about packaging
Packaging is Amcor’s passion and our CatalystTM service gives you the chance to utilize this passion to meet your business objectives. Throughout the packaging innovation process, you receive expert advice from our technical teams, a group of self-declared packaging geeks who are always pushing ahead to find the latest packaging and material innovations.
This in-house expertise provides support in many ways - including material science, market and consumer insights and machine and industry knowledge.
And all of this is rooted in our three-phase innovation approach.
Three innovation phases
Understand
Understanding the answer starts by asking the right questions. Through CatalystTM, we will work with you to identify your specific needs and requirements. When combined with insights pulled from consumer studies, market research, and sustainability legislation, we bring an understanding that guides our concepts and processes.
Create
The next step is to bring your solution to life in a place where no idea is a bad idea. Through our “create” processes and services we share our industry expertise and experience to get creative, together. This iterative approach features design services, proto-typing, testing, analysis, and simulations to validate our creative ideas.
Deliver
Following the creative phase, we can take your concept to market. Whether machine trials, testing for shelf life, recyclability or ecommerce transit, our delivery expertise will give you confidence that your packaging will perform to the highest level in a real world setting and work well on your packaging lines.
Whether you work with our CatalystTM team through all three stages, or whether you jump into specific services at any point of the packaging innovation process, CatalystTM helps you open new possibilities in global packaging.
Amcor Innovation Center Europe
This passion for change is supported by our investments between now and 2024 in expanding our Innovation Center Europe, located in Gent, Belgium. From market insights to industrial designs. From mock-ups to machine testing, simulations to sustainability; Gent is quickly becoming the hub for packaging innovation in Europe.
And if you can’t come to us, our team can come to you via virtual CatalystTM sessions. We’re ready to support in person or remote.
Whether it’s a bespoke solution to give you the edge or an off-the-shelf option that keeps you competitive. With CatalystTM, you can give your consumers what they want – and give your business what it needs.
Read more about CatalystTM here, or get in touch with us today in the form below to discuss how CatalystTM can support your brand:
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