Beyond the Bottle and beyond the norm

Every Amcor bottle that is used for beverages, food, spirits, shampoo or medicine represents the solution to a challenge. A new videos series, Beyond the Bottle, presented by Amcor, is a rare opportunity to see Amcor’s advanced thinking behind its work in crafting lightweight, recyclable bottles that are better for the environment.

This new video series will not only bust myths about plastic recyclability, it will also introduce viewers to those working hard to transform the industry: designers and engineers.

“Amcor is the largest producer of consumer packaging in the world,” said Eric Roegner, President of Amcor Rigid Packaging. “What we get to do is design world-class products – completely new shapes and new formats – at the same time, we can engineer in lightweighting solutions to take weight and material out of the product and continue to use more and more recycled material in the package.” That recycled material Roegner is talking about is polyethylene terephthalate or PET.

“As we’ve been putting a lot of innovation energy into developing PET, we figured out how to make it 100% recyclable and to be made out of a 100% recycled material,” Roegner said. “What we've been able to develop is the perfect package.”

Sustainability is a thread that will run through the episodes, in support of Amcor’s pledge to develop all packaging to be recyclable or reusable by 2025, and to increase its use of post-consumer recycled (PCR) content.

“We’re launching the video series on Earth Day because at Amcor Rigid Packaging, we are right at the forefront of sustainability solutions,” Roegner said. “Well over 95% of the products that we make today are recyclable and many contain recycled content. And we see a clear path to do that and to continue to drive those solutions into the market.”

Future episodes of Beyond the Bottle will include case studies, technology innovation and ARP executive profiles.

Find out more:
Watch the video series on Amcor’s YouTube channel.
Learn more about PET bottles.
Read the 2020 Amcor Sustainability Report.