AmFiber™ Performance Paper Packaging
Introducing: Amcor AmFiber™ Performance Paper
Where Nature Meets Function.
Launching Amcor's high-barrier, recyclable paper-based packaging solution in Europe.
Where Nature Meets Function.
Launching Amcor's high-barrier, recyclable paper-based packaging solution in Europe.
Welcome to the next evolution in paper packaging
Introducing AmFiber™ Performance Paper: high-barrier, recyclable and PVDC-free, it’s the first product to launch on the AmFiber™ global paper platform.
Launching first for the confectionery market, AmFiber™ Performance Paper is an innovative solution delivering a better moisture barrier than other paper packaging. It provides more product protection and a longer shelf life for oxygen and moisture-sensitive products, and has excellent grease resistance.
AmFiber™ Performance Paper is the result of combining decades of experience in paper packaging with expertise in high barrier product protection. The result is a new material that enhances the sustainability of packaging while delivering the performance that brands require.
AmFiber™ Performance Paper part of the AmFiber™ global paper platform
AmFiber™ global paper platform demonstrate Amcor’s consumer-centric and adaptable approach to innovation, which provides our customers with the best in packaging technology, using the materials most suited to their needs. The innovation plan for our AmFiber™ global paper platform covers endless potential product applications.
AmFiber™ Performance Paper: Product features
Barrier properties
The biggest challenge with a porous material like paper is the barrier. AmFiber™ Performance Paper offers not only the oxygen barrier required, but also the moisture barrier that helps protect products and provide a long shelf-life.
Recyclability
In repulping (recycling) tests, over 80% of the packaging content is recovered. This means AmFiber™ Performance Paper meets the requirements to be recyclable in most countries’ paper recycling streams.
Available formats
AmFiber™ Performance Paper is a paper packaging suitable today for products such as chocolate, cereal bars and biscuits (cookies). In the coming months we will be announcing wider applications such as culinary products – dry powders and herbs – as well as coffee stickpacks.
A natural evolution in paper packaging
Meet the experts
Amcor's paper-packaging experts answer your questions
Amcor's paper-packaging experts answer your questions
Amcor’s Director of Marketing for Snacks and Confectionery
Piotr Nagalski
We discuss the common questions asked by brands about consumers demands for paper packaging, and what that means for your brand.
Download the FAQs to find out more about how paper can support your brand.
Amcor’s Product Development Manager
Kurt Somers
In this discussion we look at the innovative leaps in paper-based packaging, and what they mean for today’s solutions.
Download the FAQs and find out why AmFiber™ Performance Paper is a unique breakthrough for recyclable packaging solutions.
Benefits of paper-based solutions
Sustainability perception
Positive consumer perception around the sustainability of both packaging and product.
High purchase intent
Creates high shopper purchase intent and quality perception
Consumers are willing to pay more
Consumers are willing to pay up to 5% more for products with recyclable paper packaging.
Making the switch
When it comes to paper packaging there can be challenges, machinability and speed on existing machines can be problematic. AmFiber™ Performance Paper, however, has shown excellent results, which means making the switch couldn’t be easier. Many customers running OPP cold-seal lines can make the change quickly and Amcor’s Field Technical Services can be on hand to support.
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Paper Packaging Insights
Introducing AmFiber™ Performance Paper
February 14, 2022
Over the past decade consumer preference for more sustainable packaging options has grown. What do consumers perceive as more sustainable and how can brands meet those expectations? When it comes to snacks and candy, according to recent research*, paper packaging on chocolate bars was perceived to be better for the environment.
Over the past decade consumer preference for more sustainable packaging options has grown. What do consumers perceive as more sustainable and how can brands meet those expectations? When it comes to snacks and candy, according to recent research*, paper packaging on chocolate bars was perceived to be better for the environment.
R&D Director - Product Development, Amcor
Delivering on the paper-based trend for confectionery
January 4, 2022
In all aspects of life, consumers are looking for more sustainable solutions and packaging is no exception. From the raw materials through to the end of life, sustainability is expected at every stage.
In all aspects of life, consumers are looking for more sustainable solutions and packaging is no exception. From the raw materials through to the end of life, sustainability is expected at every stage.
R&D Director - Product Development, Amcor
Research: How to reach your sustainability goals in confectionery packaging
May 18, 2021
Sustainability matters to consumers. Our 2021 research on confectionery packaging shows this trend continues to grow each year. Our latest webinar, which is available to watch here, explores how confectionery brands can better communicate sustainability to consumers through...
Sustainability matters to consumers. Our 2021 research on confectionery packaging shows this trend continues to grow each year. Our latest webinar, which is available to watch here, explores how confectionery brands can better communicate sustainability to consumers through...
R&D Director - Product Development, Amcor
