Innovative ‘prismatic’ effect for carton packaging attracts attention and engages consumers

Markets & Products

October 9, 2017

New printing technology that creates a movement effect on packaging will attract the attention of consumers and achieve a sense of premium quality for products.

expanding-amcor-leadership

Jaholo, a special micro-embossing printing technology jointly developed by Janoschka and Amcor, produces prismatic and pattern movement effects which catch the eye.

“Our customers want packaging that generates visual attention and engagement for their brands,” said Ilya Syshchikov, Vice President of Innovation and Strategy for Amcor’s folding carton business. “Jaholo creates a dynamic appearance, engaging consumers and enhancing their interaction with products.”

By combining Janoschka’s integrated pre-press expertise with Amcor’s global printing and converting capabilities, the companies have industrialised Jaholo technology.