Gartner publishes “First Take” Report on Amcor and Kezzler’s MaXQ Serialization Product

Amcor (ASX: AMC), a global leader in flexible and rigid plastics packaging, and Kezzler AS, a leader in serialization business services, announce that Gartner, the world's leading information technology research and advisory company, has published a First Take report: Kezzler-Amcor Partnership for MaXQ Enables Supply Chain Consolidation.

The report, written by Gartner Research director, Andrew Stevens, reflects an in-depth explanation of Amcor and Kezzler’s global partnership to deliver MaXQ, a digitally interactive, embedded serialization platform applied to product packaging.

Amcor and Kezzler believes MaXQ's dynamic serialization codes represent a significant advance because they are generated and pre-printed "en masse" across the brand owner’s packaging material. Key activities supported by the codes are anti-counterfeiting programs and consumer engagement campaigns.

MaXQ can also increase companies’ agility by providing near real-time visibility along the supply chain, and allowing companies to instantly change the actions triggered by the codes to adjust to real-time market changes and forecasting.

For Gartner subscribers, the full report is available at www.gartner.com or by clicking on this direct link.

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For more information about MaXQ go to: www.amcor.com/MaXQ