Amcor Flexibles wins 'Best Packaging Innovation' with Iconiq Drinks pouch at the Water Innovation Awards 2012!

From+left+to+right%3A+Joanna+Shilton%2C+Awards+%26+Marketing+Manager%2C+FoodBev+Media+Ltd%2C+and+Jasmina+Peri%2C+External+Communications+Manager%2C+Amcor+Flexibles+Europe+%26+Americas.Amcor Flexibles is proud to announce that Amcor AquaFlexCan was awarded ‘Best Packaging Innovation’ at the Water Innovation Awards 2012 ceremony. AquaFlexCan, now becoming popular under Iconiq Drinks commercial brand, was introduced for the first time earlier this year at several UK marathons.

The winners were announced last 9 October at a special gala dinner in Barcelona held within the 9th Global Bottled Water Congress. The Iconiq Drinks water pouch also came in finalist in the ‘Best New Brand or Business’ category. The judging panel composed by six experts from the Beverage industry considered over 75 entries from 19 countries in 12 categories.

"From striking packaging to new flavours and functionality, these awards once again demonstrate that innovation continues to be a key driver in the packaged water industry," said FoodBev Media Group Editorial Director and Chair of the judging panel, Bill Bruce, "and initiatives in the environmental sustainability and ethical categories set best practice examples for others to follow.

"Since we first introduced AquaFlexCan, Amcor Flexibles has improved the quality of the pouch and we are delighted to partner with Iconiq Drinks who recognizes the benefits of this innovative product and has engaged to market it under their main brand. Iconiq Drinks is a dynamic and active company fully aligned with our approach of constantly looking for smart ideas!" says Giorgio Dini, Marketing Manager Beverages at Amcor Flexibles Europe & Americas.

Amcor Flexibles is confident that the popularity of this innovative environmentally optimized portable and practical pouch will increase as it continues to offer a unique drinking and running experience to all marathon enthusiasts!

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About ICONIQ Drinks

ICONIQ Drinks, healthy soft drinks that inspire consumers. All made at their factory in N. Wales ensuring ICONIQ have complete control of the manufacturing process - from ingredient sourcing to packaging - for ultimate integrity and quality control. Delicious Shlurp! milkshakes for kids lunchboxes, superb Smoove fruit smoothies for teens and young adults and naturally hydrating icoco coconut water. Refreshingly new innovation, in environmentally friendly 250ml ambient long shelf-life packs, for a healthier way of life. ICONIQ Drinks is primarily focused on developing '"ICONIQ" brands but also open to potential beneficial partnerships in strategically non-competing areas. For more information visit www.iconiqdrinks.com
About Amcor Flexibles Europe & Americas

With 69 plants in 22 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com.
About Amcor

Amcor Limited is a global leader in responsible packaging solutions, employing more than 33,000 people worldwide, operating in 42 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange. For more information visit www.amcor.com.

For further information, please contact:
Giorgio Dini
Marketing Manager Beverages
Amcor Flexibles Europe & Americas
T: +39 02 87089449
E: Giorgio.Dini@amcor.com

David Smith
Marketing Director
ICONIQ Drinks
T: +44 (0)1244 289001
E: dsmith@iconiqdrinks.com