Research: Pet owners say they'll put sustainability above price for pet products
Sustainability
July 24, 2020Reading time: 2 minutes
Download Amcor’s new research report to find out what pet owners from across the UK, France, Italy and Germany think about sustainability claims on packaging and how this impacts their pet care purchasing choices.
Download Amcor’s new research report to find out what pet owners from across the UK, France, Italy and Germany think about sustainability claims on packaging and how this impacts their pet care purchasing choices.
European pet owners would be ready to pay more for more sustainable packaging
ARTICLE UPDATE IN JUNE 2022
In 2019-202, Amcor has conducted research with more than 4,000 consumers across five European countries to discover their views on sustainability.
Through a combination of in-person interviews and online surveys in the UK, France, Italy, Germany, and Sweden, the Amcor Market Insights team found that consumers are more aware than ever of the environmental impact of their choices, and they expect to be empowered to make buying decisions that reflect their values.
As part of this research, we took a focused deep dive into pet owners’ views on sustainability claims on packaging and how this impacts their purchasing choices in the pet care category.
Pet owners are in line with consumers generally. They are prepared to pay more for a more sustainable choice, but they find sustainability information on pet care products to be confusing. This gives brands a huge opportunity to enlighten consumers, help them making conscious choices through clear sustainability claims.
This report highlights key findings about the preferences of pet parents. It offers brands valuable insights about how a changing marketplace is impacting buying behavior.
Download the report to find out more about the following key insights:
1. Sustainability matters to pet owners
Find out the two biggest environmental concerns for pet owners.
2. Consumers expect more sustainable packaging
Discover the different packaging types Europeans consider best and worst for the environment.
3. Pet owners are willing to put sustainability above price
Food quality will always be a priority for pet owners, but they are willing to pay more to buy more sustainable options.
4. Pet food shoppers need better information
Packaging materials, sustainability logos or statements? Discover why consumers find sustainability claims confusing and how you can help.
__5. Brands can establish themselves as sustainability ambassadors __
Brands can take the lead in this category with clear and explicit sustainability commitments.
To learn more about the research findings, contact us and book a private presentation of the study from a member of our team.
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