Ebook: How brands can delight European dairy snackers
Trends
October 5, 2021Reading time: 2 minutes
Download our new ebook to find out how dairy brands can keep pace with changing consumer preferences, following the lasting impact of the pandemic. What are the opportunities for dairy snacks to capture growth in Europe?
Download our new ebook to find out how dairy brands can keep pace with changing consumer preferences, following the lasting impact of the pandemic. What are the opportunities for dairy snacks to capture growth in Europe?
One thing that hasn’t changed since the outset of the Covid-19 pandemic is people’s love for dairy. Thanks to more time spent at home and dairy’s ability to comfort, delight, and provide a nutritional boost of protein and probiotics, dairy snacking has gone from strength to strength over the last 18 months.
What has changed, however, is the way people are buying and consuming dairy. Travel limitations, health concerns, and a prolonged period of uncertainty have had a lasting impact on snacking behaviour. As a result, dairy producers must look for new and innovative ways to reach their target audiences.
This ebook highlights key findings about the preferences of European dairy snackers in 2021 and beyond. It offers brands valuable insights about how changing trends and the last 18 months are impacting buying behavior.
__Download the ebook to find out more about the following key insights: __
__1. All-day snacking is the new norm __
The snacking industry in Europe amounts to €167 billion per year, making it the highest contributor to the worldwide sales of snack food. Find out how often European consumers are snacking each day and the motivation behind this.
2. The importance of immunity-boosting ingredients
More than a third of European consumers said that the Covid-19 outbreak has prompted them to add more nutrients that support their immune system to their diet.
Discover the key ingredients consumers are looking for when shopping for dairy products.
__3. A new way of sharing __
Portion control is no longer important for health reasons alone, but also to accomodate a new way of social snacking.
__4. How on-the-go became stay-at-home __
One of the biggest impacts of Covid-19 on snacking - at least in the short-term -is the decreased focus on portability. With consumers spending less time commuting, going to the gym, or attending events, there is less need for small, convenient, on-the-go formats. Find out how changes to travel and daily commuting has impacted dairy snacking and what this means for packaging.
__5. The rise (and rise) of ecommerce __
The snacks sector has typically been dependent on visual appeal and the acceleration of online shopping has only heightened this trend. With the unstoppable growth of ecommerce, dairy packaging needs to grab the attention of health-conscious consumers on-screen, not to mention be robust enough to hold up to shipping.
__6. Why dairy snacks are perfect for lunchboxes __
Parents are fans of dairy snacks thanks to their creamy flavour (that most kids love) and convenient, mess-free packaging options. Many also see them as healthier choices than sugary snacks.
To learn more about the research findings and how you can apply these to your product's packaging, get in touch with one of our dairy packaging experts today.
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Marketing Manager Dairy, EMEA
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