Hook more fish & seafood consumers with the right packaging
Sustainability
May 17, 2023Reading time: 1 minutes
Modern European consumers look at fish and seafood with a striking ambivalence. The category is associated with a modern and healthy lifestyle, yet at the same time they think of fish and seafood as difficult to cook and they do not want to handle it.
Modern European consumers look at fish and seafood with a striking ambivalence. The category is associated with a modern and healthy lifestyle, yet at the same time they think of fish and seafood as difficult to cook and they do not want to handle it.
Increased consumption of fish and seafood has led to a growth in consumer preference for convenient and practical methods of preparation. Fish and seafood packaging can play a key role here: showcasing the quality of your products and attracting even skeptical consumers with convenient formats that aid preparation.
Furthermore, packaging can help you prepare for new sustainability regulations (PPWR) being rolled out across Europe, and ease the mind of consumers that care about sustainability more than ever.
Let's explore the top 3 European trends for fish and seafood and how packaging can play a key role in easy cooking, as well as help educate consumers regarding sustainability. Are you ready to become a big fish in the market?
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Our team of packaging experts can help you design your packaging to address market needs. Watch our recent webinar, in partnership with Mintel to understand "What's inside the Mind of the European fish consumer"
Check out our products for fish and seafood
OvenRite® Ovenable Packaging
OvenRite® is a dual-ovenable film that makes convenience cooking in the microwave and conventional oven a reality.
SkinTite™ VSP
SkinTite™ second skin film offers unrivalled product presentation, increased durability and flavour enhancement.
Packpyrus Paper Base Web
Made from material derived from renewable sources offering an alternative to 100% non-woven solutions.
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In the store, the quality, freshness and the look of meat and fish products are the most important factors when consumers decide what to buy, with 65% of consumers mentioning them unprompted in a questionnaire.(1) And 65% of consumers said they use a visual test to make their fresh meat and fish purchasing decisions. This is why finding the right packaging for your product is essential.
In the store, the quality, freshness and the look of meat and fish products are the most important factors when consumers decide what to buy, with 65% of consumers mentioning them unprompted in a questionnaire.(1) And 65% of consumers said they use a visual test to make their fresh meat and fish purchasing decisions. This is why finding the right packaging for your product is essential.
