Amcor, Tencent and BMSmart announce strategic partnership

According to the agreement, the three parties will leverage their technologies and resources to explore innovative applications of smart packaging in the internet, finance and other consumer service related fields, and create end-to-end smart packaging solutions for general consumer goods industries in China.

The three parties will closely collaborate in areas including big data, content marketing, private domain traffic operations. Under this corporate ecosystem, the three parties aim to empower their end customers in China to accelerate digital marketing and supply chain connectivity with smart packaging. The alliance will propel packaging transformation into an integral part of Chinese consumers’ smart and connected living.

Tencent is one of the largest internet integrated service providers in China with a strategic mission to use technology to enrich the lives of internet users. Its social and communication services platforms, WeChat and QQ, enable over 2 billion users to connect with each other, with digital content and daily life services in just a few clicks. The company integrates big data analytics technology, offline code scanning data, advertising platform and WeChat mini programs to help brands and marketers reach out to hundreds of millions of consumers in China.

BMSmart is a leading provider of industrial Internet solutions in China. Leveraging its core technologies in Internet of Things, big data, and knowledge graphs, BMSmart provides digital services to enable connectivity and efficiency of supply chain, marketing and R&D management for its clients across numerous industries.