Insights: Ovenable packaging - Consumer tested, consumer approved.
Innovation
May 23, 2018Reading time: 1 minutes

Convenience, food safety and fresh food quality are key drivers in today’s marketplace. Successful food manufacturers are capitalizing on the critical role that packaging plays in meeting these demands. Ultimately, packaging enables new growth opportunities and category expansion.
A recent consumer study conducted by Amcor discovered that the majority of consumers in the U.S. and U.K. are willing to use plastic ovenable packaging while cooking due to its food safety preparation benefits. OvenRite® ovenable packaging meets these consumer demands and eliminates the need to handle raw meat, preventing the potential for cross contamination with other foods. Packages go directly from refrigerator or freezer into the oven without opening the package, thus creating a very simple and safe food preparation process.
- Consumers who used OvenRite® technology recognized benefits in the following features:
- Safe and user-friendly with easy open features
- Liquids remain in the package during cooking, providing enhanced flavor
- Reduces food preparation time and eliminates the need for additional cooking pans and clean-up time
- Standardized packaging and cooking process provides consistent results at the table
- Additional manufacturer benefits for packaging your product in OvenRite® film:
- Hermetic easy open sealant solution presents great performance while maintaining integrity and food safety
- Runs on your existing equipment with no or minimal machine setting changes
- Improved vitamin and mineral retention
- Self-venting lidding technology allows product to vent during the cooking process causing moisture to escape from the package for improved product browning
- Showcases your product freshness with ultra-clear film
- Available in a wide variety of package formats
- Meets high temperature application requirements (up to 425°F)
Ready to explore the most robust, cutting-edge packaging option for HFFS, VFFS, flow wrap and pouches? Learn more here, OvenRite® Ovenable Packaging.
Or learn more about our recent consumer study, here.
Senior Manager of Product Development