How Mondelēz International is moving to 80% recycled plastic packaging for Cadbury sharing bars
Innovation
November 7, 2024Reading time: 2 minutes
Mondelez International is making the packaging for their iconic Cadbury core sharing bars more circular. The new packaging, which will be sold in the UK and Ireland, will be made using 80% certified recycled plastic, which can be attributed to plastic sourced from advanced recycling technology and uses ISCC PLUS certification.**
Mondelez International is making the packaging for their iconic Cadbury core sharing bars more circular. The new packaging, which will be sold in the UK and Ireland, will be made using 80% certified recycled plastic, which can be attributed to plastic sourced from advanced recycling technology and uses ISCC PLUS certification.**
Mondelez International is on a journey to increase their use of post-consumer recycled plastic across the Cadbury tablets portfolio in the UK and Ireland. As part of this effort, 80% of the plastic used in the packaging can be attributed to recycled plastic through mass balance and ISCC (International Sustainability and Carbon Certification) PLUS certification.** This will be the highest percentage of recycled flexible plastic used within the Cadbury brand globally.
Starting from 2025, in a phased approach, the project aims to cover approximately 300 million* Cadbury sharing bars.
The new packaging, created in collaboration with Amcor, is made using our AmPrima® recycle-ready solution and incorporates our AmFiniti™ recycled material. This more circular packaging solution helps leading brands, like Mondelez, answer consumers’ desire for their favorite products to be packaged more sustainably. It also helps brands comply with upcoming EU regulations, such as the Packaging & Packaging Waste Regulation (PPWR).
The AmFiniti™ solution for Cadbury sharing bars uses advanced recycling material to convert post-consumer plastic waste into new products, with a quality suitable for food-grade applications.
To help consumers understand more about the packaging and how to recycle it, the new Cadbury wrap features on-pack labels plus a QR code to access more info about the journey the Cadbury brand is taking, including a consumer-friendly explanation of mass balance. Consumers can also access the Recycle Now® locator tool from WRAP, to check local collection and recycling points for a wide range of packaging materials.
Inspired by this story?
Discover more about AmPrima® recycle-ready solutions, as well as AmFiniti™ recycled material. Or reach out to our team to learn more about how our packaging solutions can support your sustainability goals.
*Based on forecasted 2026 sales volumes, exc non-certified wrappers and considering the use of mass balance material.
**The sourcing approach for this recycled content, used by many companies around the world, is called mass balance. In the case of plastic packaging, mass balance refers to the proportion of material coming from processing recycled plastic vs. that coming from virgin sources during the manufacturing process of plastic. This means you can’t trace how much recycled plastic makes its way physically into the packaging of each individual Cadbury wrapper. Mondelez International and Amcor used ISCC certified material aligned to a set of sustainability standards. For more information on mass balance and ISCC certification, please visit Mass Balance Explained – ISCC System (iscc-system.org)
Snacks Marketing Manager
