Amcor | Life cycle assessment ASSET ™
ASSET ™ | Life Cycle Assessment
A life cycle assessment service using a Carbon Trust-certified toolkit, to improve the environmental performance of packaging solutions for our customers.
A life cycle assessment service using a Carbon Trust-certified toolkit, to improve the environmental performance of packaging solutions for our customers.
Understand the environmental impact of your packaging
Packaging choices directly affect the sustainability impact of your product and brand. But understanding the often invisible impacts of your packaging can be difficult. How do you choose the right packaging solution? ASSET ™ gives the data you need.
Packaging choices directly affect the sustainability impact of your product and brand. But understanding the often invisible impacts of your packaging can be difficult. How do you choose the right packaging solution? ASSET ™ gives the data you need.
Personalized report by an Amcor expert
Fact-based results for fact-based decisions
Learn carbon footprint reduction for on-pack claim certification
What is life cycle assessment?
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Why do you need life cycle assessment?
LCA uses data to measure the environmental impact of each stage of a product’s life cycle. ASSET ™ is certified by the Carbon Trust and applies the LCA model to packaging.
By looking at the full life cycle of a pack, including the extraction of raw materials, production and use, through to end of life – ASSET ™ provides a complete and fact-based comparison of different packaging options.
Your ASSET ™ assessment tells you the carbon footprint of different packaging options for your product, giving you visibility of the true impact of your packaging choices.
Communicate carbon footprint reductions on your packaging
Your ASSET ™ assessment supports you to make the most impactful packaging sustainability decisions. But how do you communicate these positive changes to consumers? Through the ASSET™ service, brands can apply to carry the Carbon Trust’s “Reducing CO2 Packaging” label to independently communicate their carbon reduction efforts to consumers.
Currently available in Europe, this service allows brands who can demonstrate a carbon footprint reduction of 20% or more to add a certified Carbon Trust label onto their packaging.
RESEARCH: Consumer perceptions of sustainability claims
Our 2023 research reveals how European consumers’ perceptions and expectations of sustainability packaging claims have changed since 2020. Is your packaging aligned with these evolving expectations?
Influence consumer spending with Carbon Trust labeling
European research conducted by Amcor in 2019-2020 and a 2020 YouGov survey commissioned by the Carbon Trust, shows the value of carbon footprint labeling on packaging.
European research conducted by Amcor in 2019-2020 and a 2020 YouGov survey commissioned by the Carbon Trust, shows the value of carbon footprint labeling on packaging.
60% of consumers are familiar with the Carbon Trust label
50% of those who understand the label say they are willing to pay more for products that have it on pack
66% of consumers say they would feel more positive towards a brand that could demonstrate it has lowered the carbon footprint of its products
What you’ll learn from an ASSET ™ report
ASSET ™ allows brands to compare up to six Amcor or non-Amcor packaging solutions to demonstrate the advantages and disadvantages of different design and material options.
Through the Carbon Trust-certified ASSET ™ toolkit, brands will learn:
- The cradle-to-gate or cradle-to-grave environmental comparison of the two packs.
- Results of six impact indicators to give a balanced quantitative assessment of the environmental performance of each pack.
- Three easy-to-understand conversion metrics which reflect everyday experiences. Through these metrics, brands will see the implications of switching their pack in the number of CFL light bulbs burning for one year, cars driven for one year and 10-minute showers taken.
ASSET™ life cycle impact indicators explained
The ASSET ™ report compares up to six packaging solutions and assesses their impact across a set of six balanced environmental impact indicators. Learn more about these six impact indicators here.
Case studies: carbon footprint reduction in action
Leading coffee brand reduced its packaging carbon footprint by 30% with a switch to bio-based PE. Learn more about their journey.
Learn more about ASSET™ in North America
There is no “best” packaging type for all applications, so brand and product owners need to be able to evaluate their options. Learn more about data-driven decision making for your packaging.
Want to learn more about ASSET™?
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