Insights: Culinary Convenience

What trends are influencing meal prep today?

Delivering Convenience with Ovenable Packaging

With a growing demand for convenient, time-saving meals that require minimal prep and clean up, it's no surprise that 85% of consumers say they are willing to bake in plastic packaging.⁴

Changing the status que: Consumer packaging preferences are being refined

A recent study revealed that when consumers were asked to compare packaging formats and select the packages that they would 'definitely buy' or 'probably buy,' oven-safe, leak-free packaging was rated significantly higher than traditional foam trays with overwrap.⁴

Overall, the oven-safe, leak-free package was rated the highest with 69% of consumers saying they would 'definitely buy' or 'probably buy' that type of package, compared to 67% for regular leak-free packaging and just 50% for foam trays with overwrap.⁴

Why was ovenable packaging favored?

Here's what some of the consumers in the study referenced above had to say:

Ready to Learn More?

Ovenable packaging doesn’t just delight consumers; it also provides benefits that processors and foodservice professionals will love.

Discover how.

Sources: 1. Mintel: Cooking Enthusiasts - US, November 2016; 2. Mintel: Lifestyles of Young Families - US, January 2017; 3. Mintel: Food Packaging Trends - US, June 2017; 4. IRi Consumer Research Division: Amcor North America Research, March 2016